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Optimize Turnover. Maximize Margins. Cut Floorplan Costs.
Why Every U.S. RV Dealer Should Track Inventory Age
In today’s fast-moving RV market, tracking average inventory age is no longer optional, it’s essential for profitability. If you’re selling new motorhomes, pre-owned travel trailers, or fifth wheels, understanding how long RVs sit before selling helps dealerships manage cash flow, minimize floorplan interest, and make better stocking decisions.
We analyzed real RV dealership data from January 2024 to April 2025 to reveal clear patterns in new and used RV turnover, helping dealers across the U.S. plan smarter, sell faster, and improve margins.
What Is the Inventory Age in the RV Business?
Inventory age refers to the number of days an RV remains on your lot or in your listings before it is sold. A high average means your capital is tied up, units may be overpriced, or seasonal demand isn’t aligned.
Real U.S. RV Market Data: Average Days to Sell (Jan 2024–Apr 2025)
Key Insights for RV Dealers in the U.S.
1. New RV Inventory Is Aging More Than Used Units
Across all 16 months, new RVs consistently take longer to sell than used ones, peaking at 165 days in March 2025. That’s nearly double the time it took for used RVs to turn in the same month.
📌 Why it matters: This aging is likely driven by overstocking, higher pricing, and lower consumer urgency for new models.
💡 Dealer Strategy: Downsize slow-moving trims and price strategically. If you’re holding new units past 120 days, they’re costing you in both floorplan fees and depreciation.
2. Used RVs Deliver Faster Sales Velocity
From 54 days in Jan 2024 to 114 days in Apr 2025, used RVs age slower and show more consistent buyer demand.
📌 Why it matters: The market remains price-sensitive, with more buyers preferring value-based options.
💡 Dealer Tip: Leverage fast-selling used inventory by rotating your trade-in promotions every 30–45 days. Showcase high-demand pre-owned models with fresh photos and updated listings to maintain engagement.
3. Summer Didn’t Accelerate New RV Sales
Summer 2024 was expected to drive faster sales, but instead, new RVs aged longer, hitting 149+ days by September.
📌 Why it matters: Even in peak season, inventory misalignment and over-ordering can slow down sales velocity.
💡 Inventory Tip: Avoid bulk orders in Q1 unless you're confident in market fit. Use real-time sales velocity data before placing summer orders.
📊 Bonus Insight: Class & Price Segmentation Matters
Larger RVs like Class A and C motorhomes typically show higher aging than travel trailers or pop-ups. By comparing inventory age by price bracket or vehicle class, dealers can uncover misaligned pricing or marketing efforts. Don’t lump all RVs into one inventory strategy, segment and refine.
Last summer, a Midwest dealership ordered 40+ units of a new travel trailer series, banking on summer demand. By October, half were still unsold. A simple review of 90-day velocity data from similar regions would’ve flagged the model’s underperformance.
Lesson learned: Let the data guide your buying, not the brochure.
Key Metrics Dealers Should Track Monthly
- Average Days to Sell by Model
- Inventory Age by Brand
- Sales Velocity by Region
- Price-to-Market Ratio vs. Competition
Final Thought: Don’t Let Aged Inventory Drain Your Profits
Inventory that sits, costs.
Smart U.S. RV dealers use real-time data to reduce inventory aging, improve sales turnover, and protect margins. By tracking age metrics and adjusting orders accordingly, you’ll optimize inventory, not guess it.
Want to Know What’s Aging on Your Lot?
Request your custom RV Inventory Aging Report and see which models are hurting your turns.
👉 Request Report or Schedule a Call
⚠️ Disclaimer:
Data is based on publicly available web listings and may contain minor inaccuracies. Always supplement with internal inventory data before making decisions.
