We shared our RV Market Insights with RV Business. Here’s what it uncovered.

Rapidious tracks the U.S. RV market daily: inventory movements, pricing behavior, regional velocity, and sell rates. RVBusiness featured our findings in their May/June 2026 issue, and the response tells its own story. Here's a look at what the data revealed and what we're watching next.
This edition shares the meaning for OEMs. The next edition will share its meaning for dealers.

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Here is the Full Picture

From January 2025 through mid-January 2026, we tracked the U.S. RV market daily: monitoring inventory listings, inferring sales, and measuring how fast units actually move across regions, segments, and price bands.

Here's what the data is telling us.

55% of RV units are taking more than 100 days to sell. Average discounts across most brands now exceed 30%, meaning buyers have stopped shopping by price and started shopping by how much off they can get. The $25K–$40K segment accounts for more than 27% of all national sales, yet production hasn't caught up to where demand actually lives. And the same model sells in 132 days in Arizona while sitting for 174 days in Montana- regional velocity differences that uniform allocation strategies simply don't account for.

The market isn't wrong. But it is absorbing inventory unevenly, and pricing expectations have fundamentally shifted.

For OEMs, the data points to a clear set of actions: align production with real demand cycles, allocate by regional velocity, and reassess MSRP strategies before discounting becomes the only lever left.

But our analysis didn't stop there. The same data carries direct implications for RV dealers — how they price, how they appraise trades, and how they make stocking decisions in a market that moves differently by region. We covered this in depth in our interview with RVBusiness, and that piece is releasing in the July/August edition.

In the meantime, read what the data reveals about where the market stands right now.

Read the full report →

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