Used RVs Could Be Your Q4 Secret Weapon in 2025

The RV market has traditionally been dominated by new RV sales—but the numbers tell a new story. From early 2024 through mid-2025, used RVs are gaining momentum both in unit volume and total sales value, making them a powerful opportunity for dealers.

📈 Used RVs Are Nearly 40% of the Market—And Growing

If you're only watching new unit sales, you're missing nearly 40% of total RV sales. Here’s a look at the data:

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That’s over 299,000 used RVs sold in just 16 months. Even more striking—the average value per used RV jumped 40% in 2025, suggesting growing consumer trust in quality pre-owned inventory.

New & Used: A Market Shift Dealers Can’t Ignore

From Jan 2024 to Apr 2025:

• New RVs sold: 466,973
• Used RVs sold: 299,726
  → That’s 39% of all RV sales from used units alone.
  
  

While new RV sales peak in the spring (e.g., 55,500 in June 2024), used RVs show more consistent performance year-round.

Standout Stats:

• Oct 2024: 21,074 used RVs sold—outperforming new RVs in a typically slower month.
• Apr 2025: Used RVs hit $3.84B in sales from 32,128 units—75% more in revenue than new RVs that same month.

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💡 Why Used RVs Are Booming in 2025

1. Affordability Amid Rising Costs
   With interest rates and inflation high, more buyers are seeking lower monthly payments—and finding it in used RVs.
   
   
2. Better Inventory Than Ever
   The post-COVID spike in new RV purchases is now fueling a pool of high-quality trade-ins.
   
   
3. New Buyer Demographics
   Younger buyers, including Millennials and Gen Z, are entering the market and favoring value-driven, gently-used RVs as first-time purchases.

Dealer Strategies: Turn Used RVs Into a Profit Center

Used RVs aren’t just a side offering, they’re a core revenue opportunity. Here’s how RV dealers can win:

1. Reframe Pre-Owned as Premium

Don’t treat them like leftovers. Highlight features, condition, and offer limited warranties to build buyer trust.

2. Use Smart Pricing Tools

Margins on used RVs can outperform new units. Some tools use real-time data to recommend pricing that aligns with market demand and regional competition.

3. Run Seasonal Promotions Strategically

When new RV sales dip (Q4–Q1), ramp up used inventory campaigns with finance offers or early-bird incentives for spring travelers.

4. Move Faster on Inventory Turnover

Used RVs can sell fast with smart reconditioning and online listings. A quick turn means higher ROI and lower holding costs.

Used RVs Are the Growth Story Dealers Shouldn’t Miss

The used RV segment is no longer a fallback—it’s a primary growth engine. With stable demand, rising average prices, and more budget-conscious buyers, this is the time for dealers to double down.

Want to stay profitable in a price-sensitive market?  Make used RVs a strategic focus, not an afterthought.

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